Search rankings that turn into enquiries. Built properly, reported honestly.
Digital Mountain's SEO reseller services let agencies, web designers and consultants across the UK offer SEO without building a team to deliver it. Based in Poulton-le-Fylde, Lancashire, we deliver technical SEO, content and link building to a standard we would put our own name to, and report on it clearly, while you sell the service and own the client relationship.
What you get as a partner
- A specialist team behind your SEO offer
- Audits, fixes, content, links and local SEO
- Clear monthly reporting your clients understand
- Senior oversight on every account
- No ranking guarantees, ever
What is an SEO reseller partnership?
An SEO reseller partnership means you sell SEO to your own clients and a specialist provider does the work behind the scenes. You decide what to offer, how to package it and what to charge. The provider carries out the audits, the technical fixes, the content, the link building and the reporting, so you can add a high-value, recurring service without hiring and training a team.
It is different from a referral, where you pass a lead to another company and step away. In a reseller arrangement you stay in charge of the relationship, the proposal and the price, which is why it suits agencies that want to grow their own revenue rather than hand clients elsewhere. If you would rather everything is delivered invisibly under your own brand, see our white label SEO service.
Why agencies resell SEO
Clients keep asking for SEO, and an agency that cannot offer it risks losing them to one that can. Reselling is the fastest way to say yes without taking on the risk of building a department.
- No hiring risk. You add a service without recruiting, training or paying specialists you may not have enough work for.
- Recurring revenue. SEO is an ongoing service, which suits monthly retainers and builds steady income.
- Stronger client relationships. Offering search alongside design or marketing makes you harder to replace.
- Senior oversight. Every account is scoped and quality-checked by the founder, so your name is protected by careful work.
- Speed. You can offer SEO this month, not after a six-month hiring process.
- Room to grow. As your SEO work grows, the partnership scales with it.
If you would not trust it with your own clients, we would not do it for them.Talk to a specialist
Who our SEO reseller programme is for
SEO services you can resell
How the SEO reseller partnership works
- 1. Introductory callWe learn about your agency, the clients you work with and the kind of SEO work you want to offer. There is no obligation, and we will tell you honestly whether a partnership makes sense.
- 2. A pilot auditWe usually begin with an audit of one client site. You see the quality of the analysis, the clarity of the writing and how we prioritise, before committing to anything larger.
- 3. A proposal you can presentFor each client, we provide the scope, the effort and a realistic timeline, in writing, so you can build your own proposal and set your own price.
- 4. DeliveryWe carry out the work. Where your client has a developer, we write specifications they can act on and verify each change in staging and in production.
- 5. Reporting you can shareEach month you receive a clear report of what was done and what it produced, ready to pass on or adapt.
- 6. Regular reviewsWe review each account with you, including what is working, what is not and what to change. If something is not working, you hear it from us first.
What a reseller engagement looks like in the first ninety days
A campaign has a shape, and so does a partnership. This is the pattern for a typical new client.
- Weeks 1 to 2
Audit and access
Full crawl, Search Console and analytics review, competitor gap study, keyword mapping. You get a written plan with the expected effort and a realistic timeline before anything is changed.
- Weeks 3 to 6
Foundations
Indexing, speed, architecture, internal linking and structured data fixed first. Nothing is built on sand. Most sites see crawl and indexing improvements inside this window.
- Weeks 7 to 12
Content and pages
Service pages rewritten or created against the keyword map. Location pages where local intent justifies them. Titles, meta and markup on every page that matters.
- Month 4 onwards
Authority and iteration
Editorial link acquisition begins once the site deserves the links. Monthly reporting, quarterly strategy review, effort redirected to whatever the data says is working.
SEO reseller, white label or referral: which is right for you?
| Feature | Referral | SEO reseller | White label |
|---|---|---|---|
| Who sells to the client | You pass the lead to us | You do | You do |
| Who sets the price | We do | You do | You do |
| Who delivers the work | We do | We do | We do, unseen |
| Whose brand is on the reports | Ours | Ours or yours | Yours |
| Who talks to the client | We do | You, with us available on request | Only you |
| Best for | Agencies that do not want to sell SEO | Agencies that want to sell SEO and be open about their partner | Agencies that want a seamless, single-brand offer |
Our standards, and what we ask of partners
What we will not do: We do not use link farms, private blog networks, bought links, keyword stuffing or any tactic that could put a client's site at risk. Our work follows Google's spam policies, and we explain what we are doing and why.
What we ask of you: We ask for access to each client's site and accounts, a clear brief about what the client has been told to expect, and realistic expectations. Promising page one in ninety days damages the client, you and us, so we help you set expectations you can keep.
What you can expect from us: A written plan before any work starts, a named point of contact, regular reporting, and a straight answer when you ask how an account is going.
Reporting your clients will understand
A report is only useful if the client reads it. Ours is written in plain English and covers:
- Work completed: each task done that month, so the client can see what they paid for
- Rankings moved: the searches that gained or lost ground, and why
- Traffic and enquiries: visits, calls and forms attributed to organic search where they can be measured
- What is not working: an honest note on anything underperforming, with the plan to change it
- Next month: the priorities and the reasons for them
You can pass the report on as it is or adapt it to your own format. See how we measure and report on our SEO results page.
How SEO reseller pricing works
Partner pricing is agreed per client, based on the scope of work, so you can build your own margin into what you charge. Scope depends on the size of the site, how competitive the market is and how much needs fixing, which is why we start with an audit rather than a price list. To see how SEO is priced in the market, read our SEO costs guide and our SEO packages.
Questions to ask any SEO reseller provider
- 1. Who does the work, and who checks it?
- 2. Can I see a sample audit and a real report?
- 3. Do you guarantee rankings? (If yes, walk away.)
- 4. How do you build links, and can you show me examples?
- 5. What happens if a client leaves: who owns the accounts and the content?
- 6. How do you communicate when something is not working?
We are happy to answer all six.
SEO reseller partnerships for Lancashire and North West agencies
Our office is in Poulton-le-Fylde, so agencies across Lancashire and the North West can meet us in person, and many prefer to. If you run a web design, marketing or IT business in Blackpool, Fleetwood, Preston, Lancaster, Garstang or the Fylde Coast, we are a short drive away and happy to sit down with you. We know the local market, from seasonal tourism in Blackpool to trades in Fleetwood and professional services in Preston, and that helps when you are selling SEO to local clients. Agencies elsewhere in the UK work with us remotely in exactly the same way.
Platforms and tools we work with
We work on WordPress and WooCommerce, Shopify, Laravel and custom PHP builds, and headless and JavaScript-rendered sites. Our toolkit includes Screaming Frog, Sitebulb, Ahrefs, SEMrush and Google Search Console, and we are happy to read server logs when the access is there. Working alongside your client's existing developer is normal for us, not a complication.
Why partner with Digital Mountain
Technically led. The founder's background is on the technical side of search, so we start from the crawl, the index and the site's structure, where most SEO quietly fails.
Senior attention. Strategy, technical SEO and client relationships are handled directly by the founder, with over ten years in search.
Honest reporting. Every report lists the work done, the rankings moved and the enquiries generated.
No guarantees we cannot keep. We help you set realistic expectations, so you are never left defending a promise.
Small at the core, specialist around it. A network of developers and writers we have worked with for years joins each project as needed.
A tested practice. Our long-running contracted role with a national professional membership body keeps our technical and content work tested against a large, complex site every week.
SEO reseller FAQs
What is an SEO reseller?
An SEO reseller is a business that sells SEO services to its own clients while a specialist provider does the work. You own the client relationship and the pricing, and the provider delivers the audits, fixes, content, links and reporting.
How is SEO reselling different from white label SEO?
In a reseller arrangement you may be open about who delivers the work. In a white label arrangement the work and reports carry only your brand. Both can work well, and the right choice depends on how you present your services.
Who talks to my clients?
You do. You stay the main point of contact. If a client wants to speak to the specialist doing the work, we can join a call with you.
Do you guarantee rankings for my clients?
No. Nobody honest can. We guarantee the quality of the work and the honesty of the reporting, and we help you set realistic expectations with each client.
What platforms do you work on?
WordPress and WooCommerce, Shopify, Laravel and custom PHP builds, and JavaScript-rendered sites.
How do you price reseller SEO?
Partner pricing is agreed per client, based on the scope of work, so you can build your own margin into what you charge. We explain the scope and the costs clearly before you quote a client.
How do I get started?
Get in touch for an introductory call. We usually begin with an audit of one client site, so you can see the quality of our work before committing to a partnership.
How long before my clients see results?
Technical improvements can show within weeks, while rankings and enquiries usually build over several months. We never promise a timescale, and we help you explain that to your clients.
Do you work with agencies outside Lancashire?
Yes. Most reseller work is done remotely for agencies across the UK. If you are in Lancashire or the North West we are also happy to meet in person.
Ready to add SEO to your agency without hiring a team?
Talk to us about an SEO reseller partnership. We will learn about your clients, show you how we work and tell you honestly whether it is a fit. No obligation.