What Is a Google Business Profile?
A Google Business Profile helps eligible businesses manage how they appear on Google Search and Google Maps. Accurate information can help potential customers understand what you offer and how to contact you.
A profile does not guarantee better rankings, but keeping it complete and up to date supports a stronger local presence.
Essential Profile Optimisation Tasks
| Profile element | Best practice |
|---|---|
| Business name | Use your genuine business name without adding unnecessary keywords. |
| Categories | Choose the most accurate primary category and relevant additional categories. |
| Services | Describe your actual services clearly and accurately. |
| Contact details | Keep your phone number, website and other details current. |
| Images | Use authentic, relevant photographs of your business and work. |
| Reviews | Request honest feedback and respond professionally. |
Why Customer Reviews Matter
- They provide potential customers with useful experiences from other people.
- Thoughtful responses demonstrate that your business pays attention to feedback.
- Recurring feedback can highlight opportunities to improve your services.
Important: Never purchase fake reviews, offer incentives in exchange for reviews or selectively request only positive feedback. Follow Google's review policies.
Local SEO Beyond Your Business Profile
- Create useful service pages for the locations you genuinely serve.
- Keep your business details consistent across relevant directories.
- Explain your services and service areas clearly on your website.
- Earn relevant links and references from legitimate local organisations.
- Track website visits, calls and enquiries to understand performance.
Do not create misleading location pages or claim to have offices at addresses where your business does not operate.
Read Google's Business Profile Help documentation.
Build a Stronger Local Presence
Local SEO works best when your business information, website and customer experience support the same clear message.
Explore managed SEO campaigns or speak to Digital Mountain about improving your local search strategy.